How to Advertise Your Web Site

I have worked hard over the past two years creating profit management software free, nothing special, but still free and managing well what they promise. I plan to enter the market with advertising programs pay came from the free ones, but before doing this I have thought and here I want to tell all of what I learned from all this.
I am a programmer for many years now and to sell my software without going door to door, I know well how to advertise a product on the internet, so I did a culture on SEO techniques first and then on the advertising techniques because the first does not going anywhere.
Let’s start step by step: you must have a top tier site because you are not with that of the third professional, and say that I’ve created a server with a Linux distribution my perfect at home coupled with the “dynamic dns” everything thrown . Then you have to capture traffic by including in the title tag the keys that you want to promote, to be proposed in the tag “description” (No longer than 30 words or 35) if they have a lot of competition but not going anywhere even if you the most beautiful site in the world. So I switched to advertising and I must say that it works, pay and visitors who enter, but new air even when you close the window of the portfolio.
I’m not a SEO but a simple programmer, but also publicizing its free software also is facing great difficulties, the Internet is now completely full, everything advertised and everything blogged and sites of poor programmers like me will end up in some forgotten corner of the poor, the only way to make that work is dependent on large software giants that have much capital to spend.
In conclusion I would like to give my advice to beginners like me, this hard struggle of keywords, do not be too hard on the rules that everyone knows best, but write what you feel you have good things to say and then the result will be alone. I know I did just that (nothing sensational!), I created some free programs, I put a magic word without studying anything and without knowing anything about it and now I get 10-15 new users per day, for a site with 50-60 new per day (this is a site with a difficult topic to be promoted – the management software) makes no difference, and with this I mean that you can study what you want, but not only nice content and original make a difference , otherwise leave well being and not rely on the portfolio.