As outlined by previous articles appeared on this my personal blog, create good software is just the beginning, the challenge is to make them known and especially appreciate them. During this time I’m reviewing aspects of trial and purchase of our management software, in order to attract all those who have lost so far for a simple reason of suspicion.
When a new computer actually overlooks the landscape, especially stranger, is taken with the right springs, old prejudices suggest proposals as the young are able to create great software. It may be true in some occasions, but many others do not and this is true in many fields, not just in it. The reasons may be different, especially from the point of view of the updates that these young people can actually give. But first we need to be appreciated and work hard.
In the past and still today, our potential buyer is on the site through various channels and propose a management software that can improve the working efficiency. Almost all are wary because they do not know us, would like to try the program without any risk and just realize that you need to register in order to get a serial code for the test if they go away. Here we have lost a potential customer simply because they did not trust us. From an internal study we realized that in this way we have lost a good 70% of users who want to try out our software. The process now is classic: you download the installation file, you require a serial code for the proof that in case you can then purchase and activate the program for free from the limitations. The method is good, but we should try to change the way the software.
I plan to create a software demo in the true sense of the word and then to withdraw the license key only after the decision to purchase. Do you know the difference between the versions of software demos and trial? The first are the programs that have the pieces that set them apart from its retail version, not compiled, while the latter has these parts only disabled. Distributing versions of software demo also would resolve the long standing problem of the study of our code by capable and clever people.
From today we have to get to work to give a demo version without any registration and then an internal procedure that allows software to notify in case of the purchase and to have the serial code for the installation of the final program. The activation process online we have now seems more than valid and has proven that over time.