Advertising is the life of trade, everyone knows this, it can also have created the most beautiful software in the world, but if you do not know and no one uses, little need. After you create a service or product that is deemed useful for others to know it must create for ourselves and on our business. The problem stems from the fact that you hardly have an audience to which the public have to turn, that’s involved here advertising.
The biggest problem with buying advertising on the Internet is not so much the impressions of our beautiful banner, but also the type of people who see it. To advertise on television you buy a certain time in which there are certain quantities of the public, on the Internet you can buy it at our banner impressions or clicks on it. In truth there are other ways of advertising even more affordable, sales, ie you pay a fixed and then only a percentage of any purchases. However, this type of advertising campaigns are almost exclusively the prerogative of large companies that have big budgets.
If you want to purchase the banner space on websites and try to spend as little as possible while questioning an interested, then you need to study well the website where we are going to invest. For this task, you do not need large numbers, but good numbers, it only takes a few buyers that we have a profit. For my management software such as I have tried everything, but the public to whom they are addressed is really low, so buying banner ads on high-traffic websites is not always good. For example, a few months ago I bought a banner on a site that was about 800,000 visits per month, the subject was Linux. Basically I wanted to know my blog and for this reason I have invested a lot, I thought the topics covered here would be very attractive by visitors to the site. The result was more than disappointing, only 50 visits from my banner placed on top of the host site. The reason for this failure was the fact that for this type of users, from the technically savvy IT point of view, it is better to read something interesting rather than visiting a blog advertised on a banner, that almost everyone has ignored.
You can not consider all the business in the same way, but to sell management software is better to advertise on a site or blog in the field who might make a few visits, rather than large sites with large numbers of users any.